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Púca's SMS vouchers powered eir Mobile's successful Reality TV subscription rewards programme.
Púca provides mobile operators and brands with a variety of SMS sales promotions mechanics, allowing them to communicate with their customers and track response rates in real time. This success story from eir Mobile illustrates how SMS can be used effectively to distribute loyalty rewards.
eir Mobile were celebrating the Meteor re-brand by launching a promotion for new subscription-based on-demand reality TV channel hayu. New and existing customers were offered a free six-month subscription to the hayu app worth €19.99 a month.
The hayu content service has over 4,000 episodes of reality TV from Keeping Up With the Kardashians and its spin-offs to the Real Housewives and Million Dollar Listing franchises.
Prepay customers on qualifying eir Simplicity plans worth €20 or just needed to text “hayu” to the Púca shortcode number to get a link to access the app. The offer was also available to new and upgrading bill pay customers.
Once the customer was confirmed as eligible they received a text message with a unique code to claim on the hayu site.
“Púca have provided an end to end solution for issuing and redeeming mobile reward codes. The Púca dashboard allows us to see how many codes have been claimed and redeemed, giving us invaluable real-time campaign insights.”Áine McCarthy eir Head of Prepay