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Industry Solutions


Insurance companies are prolific users of SMS for customer communications, and for good reason. Find out more below.

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SMS in the Insurance industry

SMS is a key part of communications in the Insurance industry, particularly around claims, renewals, policy updates and alerts. In a cluttered communication environment, SMS is an accessible, concise and impactful way to keep customers informed. And it’s good for customers too, enabling them to get the information they need without having to make a phone call or visit a branch office. Messages can be personalised to individual customers which underlines trust and strengthens the customer-insurer relationship.

We are committed to information security and compliance, and it is a key part of our service to ourmsurance clients. We use Vanta for information security monitoring and training and we are also approved as part of the Hellios FSQS (Financial Services Qualification System) supplier community which is a mark of trust and safety in the financial services industry.

Some of our valued insurance customers

Insurance industry

Optimising communications with SMS

SMS Use Cases

Here are some of the main ways that Insurance companies are using SMS;

  • Claim notifications: quickly notify policyholders of a claim and provide information on how to proceed
  • Policy updates: policyholders can opt-in to receive SMS updates about their policy, including coverage changes and premium payments
  • Reminders: remind policyholders about important deadlines such as renewal datesdue dates
  • Alerts: minimise claims during extreme weather or other emergencies can send out mass alerts to inform customers of the risks
  • Business continuity: during IT outages or certain systems are down, an SMS is a useful way to notify staff of alternative arrangements
  • Retention: customer satisfaction surveys and other customer engagement.
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SMS Benefits

SMS has some unique characteristics that make it particularly beneficial to Insurance companies and their customers;

  • Immediacy: SMS is a fast and efficient way to communicate policy updates and is ideal for sending emergency notifications and other alerts.
  • Personalization: Insurers can personalize messages to individual customers to build trust and strengthen the customer-insurer relationship.
  • Convenience: SMS is a nimble, convenient way to get information to customers and stakeholders without them having to make a phone call or visit a branch office.
  • Cost-effectiveness: SMS is cheaper than phonecalls and post, making it an attractive option for insurers to communicate with their customers.

Core product

Unlock the power of SMS with Impower™

Impower™ SMS console

Our Impower™ console makes it incredibly simple for your team to communicate by SMS with your customers and staff.

Impower™ SMS API

Our developer RESTful API is the fastest way to integrate SMS messaging into your customer journeys.


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“Púca APIs and self-serve console are the backbone of our SMS communications, and Púca always excel in service delivery and support"”

Head of Customer Strategy & Innovation
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“Púca's SMS platform is intuitive and easy to use, offering us end-to-end control of our SMS communications.”

Liberty Insurance,
Communications Specialist

Our Accreditations

"We are proud to be entering our 5th year of certification as an FSQS assured supplier of SMS services to our clients in the banking and insurance sectors”.

Eileen Carroll, Púca CEO

Contact us to discuss what we can do for your business

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