Back in the early 2000s, Púca blazed a trail as one of the first mobile marketing companies in Europe. Our bread and butter at the time was crafting interactive brand campaigns for major players like Guinness, Mars, Cadbury, and Coca-Cola and their agencies. But as we poured more resources into developing our SMS platform and APIs, we started noticing some promising use cases for business messaging.
Fast forward to the late noughties, and we had shifted our focus to serving the enterprise market with our SMS and app solutions. Since then, we’ve been thrilled to see our business grow in this space, particularly in Ireland and the UK. We count some big names among our clients and partners, and we take great pride in helping these companies thrive by delivering powerful messaging solutions tailored to their needs. Read on for more about some of our recent innovations and our brand heritage…
We continue to research and develop new ways for our clients to reach their customers. Next in our sights for 2024 is RCS (or SMS+) which is a way to deliver richer functionality and a better user experience to business messaging.