The Púca company and brand was conceived by Eamon Hession (pictured below), our late founder and product visionary.
The Púca logo was designed by Paul Donnellon of VoodooDog Animation who also designed the original versions of our Púca characters which you’ll meet shortly.
Our brand refresh
In early 2023 we re-designed this website with Simply Zesty. One change you may notice is across the top menus where the new ‘swoop’ device echoes the ‘fada’ (accent) in our Púca logo.
Our main objective was to be concise and clear about our proposition while staying true to our brand identity, which we hope we’ve achieved.
We’re planning to bring you more of our messaging know-how in video form to make it more easily digestible. And as we build out our partnerships and platform we’ll keep the website updated.
You’re very welcome to sign up to our occasional newsletter in the menu bar below, and please follow us on LinkedIn which is our main social media outlet.
Where does the name come from?
The Púca (Pooka) was a mythical shapeshifter or impish character that appears in different guises in many old Irish folk legends and stories. The word has counterparts in other languages across the Celtic, Germanic and Scandinavian cultures of Northern Europe dating back to the 8th century or even earlier. (Wikipedia)
In Ireland there are numerous cultural events linked to the Púca. The Puck fair takes place every August in Killorglin, County Kerry. Also the Púca Festival takes place during Hallowe’en in County Meath.
Our core platform Impower™ is a play on words – Imp + power. The imps of course being our Púca’s.
Meet the Púca’s
Our Púca’s are definitely the friendliest kind. Kind of like Irish Yuru-Chara or mascots.
These little guys have been a part of our company’s identity since we started and we’re so fond of them we’re not ready to say goodbye just yet. They may just pop up on our 404 pages soon… “This page was eaten by a Púca” perhaps?