Meeting consumer expectations in today’s omnichannel retail environment is a daunting prospect. Consumers expect you to know who they are, what their favourite products are, and they want personalised and relevant recommendations. Consumers also want to move seamlessly between online / in-store browsing, through to reservation, frictionless payment, and convenient collection or delivery. It's no wonder retailers are stressed about digital!
Púca's Eileen Carroll spoke about "Apps and Mobility" to a very receptive audience of SME business owners and marketers at the eircom Spiders Digital Workshop on Tuesday 26th May.
Púca has won the 'Mobile Project of the Year' award at the Tech Excellence Awards which were presented last night in the Ballsbridge Hotel, Dublin.
With dwindling attention spans it is essential to grab every opportunity to make an impact, so that “brand in the hand” moment when someone is consuming your product is one of those rare moments where you actually have their full attention.
In the latest of Púca’s “My Mobile Life” interview series we chat with Bill Archer, Managing Director of eircom Business Solutions. Bill joined eircom in early 2014 having previously worked at AT&T since 2000. He has an impressive grasp of the dynamics that go into a successful mobile strategy in today's complex business environments.
Since the mid 2000s, mobile marketing has been adopted by banks, insurance companies, pensions specialists and other financial services companies. This focused initially on SMS and in more recent years has expanded to include the full range of mobile channels as Smartphones have taken hold: mobile apps, mobile responsive websites and mobile-optimised email.
Ready or not, Eircode postcodes are coming this Summer... Púca polled some of our customers to see what they think about Eircodes, and the IDMA (Interactive Direct Marketing Association) also invited participants at their "Decoding Eircode" event on April 16th to have their say.
With Ireland’s controversial new postcodes system Eircode to be rolled out between end of May and mid-June, the IDMA hosted an open discussion on 16th April at Buswells Hotel. To ensure a balanced discussion, speakers from all sides of the debate were represented at the event. Áine O'Connor of the IDMA tweeted throughout the morning and did sterling work keeping up with the pace of the discussion.
Tech Week is Ireland's nationwide festival of technology aimed at students, parents and the public. Tech Week 2015 runs from April 26th to May 2nd.