Industry Spotlight: Retail Mobility

in Business Efficiency, Email, Loyalty, Mobile Apps, Mobile Commerce, Mobile Coupons, Mobile Marketing, Proximity Marketing, Retail, SMS July 21, 2015 .

Púca Retail

Meeting consumer expectations in today’s omnichannel retail environment is a daunting prospect. Consumers expect you to know who they are, what their favourite products are, and they want personalised and relevant recommendations. Consumers also want to move seamlessly between online / in-store browsing, through to reservation, frictionless payment, and convenient collection or delivery. It's no wonder retailers are stressed about digital!

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Púca shares experience on Apps and Mobility at Spiders Workshop

in Business Efficiency, Company News, Email, Mobile Apps, Mobile Marketing June 8, 2015 .


Púca's Eileen Carroll spoke about "Apps and Mobility" to a very receptive audience of SME business owners and marketers at the eircom Spiders Digital Workshop on Tuesday 26th May.

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Púca Wins Mobile Project of the Year at Tech Excellence Awards

in Company News, Customer News, Mobile Apps, Mobile Marketing May 15, 2015 .


Púca has won the 'Mobile Project of the Year' award at the Tech Excellence Awards which were presented last night in the Ballsbridge Hotel, Dublin.

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5 ways to Maximise your On-Pack Promotion

in Loyalty, Mobile Apps, Mobile Coupons, Mobile Marketing, On-pack Promotions May 14, 2015 .

On-Pack Promos

With dwindling attention spans it is essential to grab every opportunity to make an impact, so that “brand in the hand” moment when someone is consuming your product is one of those rare moments where you actually have their full attention.

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My Mobile Life with Bill Archer of eircom Business Solutions

in Mobile Commerce, My Mobile Life May 8, 2015 .

Bill Archer My Mobile Life

In the latest of Púca’s “My Mobile Life” interview series we chat with Bill Archer, Managing Director of eircom Business Solutions. Bill joined eircom in early 2014 having previously worked at AT&T since 2000. He has an impressive grasp of the dynamics that go into a successful mobile strategy in today's complex business environments.

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Mobile Marketing for the Financial Services Sector

in Business Efficiency, Loyalty, Mobile Apps, Mobile Commerce, Mobile Marketing, SMS April 23, 2015 .


Since the mid 2000s, mobile marketing has been adopted by banks, insurance companies, pensions specialists and other financial services companies. This focused initially on SMS and in more recent years has expanded to include the full range of mobile channels as Smartphones have taken hold: mobile apps, mobile responsive websites and mobile-optimised email.

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IDMA host “Decoding Eircode” event

in Business Efficiency, Company News, Location-based Services, Mobile Marketing April 17, 2015 .


With Ireland’s controversial new postcodes system Eircode to be rolled out between end of May and mid-June, the IDMA hosted an open discussion on 16th April at Buswells Hotel. To ensure a balanced discussion, speakers from all sides of the debate were represented at the event. Áine O'Connor of the IDMA tweeted throughout the morning and did sterling work keeping up with the pace of the discussion.

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Púca develops app for Ireland’s Tech Week

in Company News, Customer News, Mobile Apps, Mobile Marketing April 14, 2015 .


  Tech Week is Ireland's nationwide festival of technology aimed at students, parents and the public. Tech Week 2015 runs from April 26th to May 2nd.

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