Púca has won the 'Mobile Project of the Year' award at the Tech Excellence Awards which were presented last night in the Ballsbridge Hotel, Dublin.
With dwindling attention spans it is essential to grab every opportunity to make an impact, so that “brand in the hand” moment when someone is consuming your product is one of those rare moments where you actually have their full attention.
In the latest of Púca’s “My Mobile Life” interview series we chat with Bill Archer, Managing Director of eircom Business Solutions. Bill joined eircom in early 2014 having previously worked at AT&T since 2000. He has an impressive grasp of the dynamics that go into a successful mobile strategy in today's complex business environments.
Since the mid 2000s, mobile marketing has been adopted by banks, insurance companies, pensions specialists and other financial services companies. This focused initially on SMS and in more recent years has expanded to include the full range of mobile channels as Smartphones have taken hold: mobile apps, mobile responsive websites and mobile-optimised email.
Ready or not, Eircode postcodes are coming this Summer... Púca polled some of our customers to see what they think about Eircodes, and the IDMA (Interactive Direct Marketing Association) also invited participants at their "Decoding Eircode" event on April 16th to have their say.
With Ireland’s controversial new postcodes system Eircode to be rolled out between end of May and mid-June, the IDMA hosted an open discussion on 16th April at Buswells Hotel. To ensure a balanced discussion, speakers from all sides of the debate were represented at the event. Áine O'Connor of the IDMA tweeted throughout the morning and did sterling work keeping up with the pace of the discussion.
Tech Week is Ireland's nationwide festival of technology aimed at students, parents and the public. Tech Week 2015 runs from April 26th to May 2nd.
Our latest “My Mobile Life” profiles Gordon Newman, eCommerce Manager of Life Style Sports since 2011. Life Style Sports is Ireland’s largest sports retailer and one of our most loved brands, with 64 stores nationwide and an online store which launched in 2012. Gordon is an eCommerce veteran with infectious enthusiasm for the difference that eCommerce can make to the Customer’s experience of a brand. In 2014, Life Style Sports launched multichannel operations, providing Customers with an in-store eCommerce experience that is second to none.
Promotional marketing is a tried and trusted way to drive sales and to make a brand stand out from its competitors. In recent years traditional ‘cut out and keep’ and other paper-based promotion mechanics have been supplemented by text-to-win and web-based promotions. But with the increasing prevalence of Smartphone-carrying customers and the growing acceptance and adoption by consumers of features such as location-based services and image-scanning, brands now have the ability to create promotions that will truly excite and engage their audience while at the same time providing them with much greater insight than previously possible.