UA-6632405-1


Context is King

Geomarketing, location-based marketing and experiential marketing have all been around for a while now, but we’re entering a new phase with “contextual marketing” in the ascendancy. Remember that iconic scene from Minority Report (2002) where the poster calls out to Tom Cruise’s character “John Anderton!  You could use a Guinness right about now!”  It was […]

Read More

Púca develops GeoFindIT for App for GeoDirectory

With all properties across Ireland pre-populated on the GeoDirectory database, GeoFindIT has the most comprehensive listing of local businesses and residential addresses than any other app available on the market in Ireland. A collaboration between An Post and Ordnance Survey Ireland (OSi), GeoDirectory is Ireland’s leader in postal and geographic addressing, providing a definitive reference […]

Read More

Púca develops Irish Pensions and Finance app

Irish Pensions & Finance (IPF) is one of Ireland’s leading financial advisors to the public and private sector providing expert advice and a range of financial products to over 11,000 clients. IPF wanted to provide an app to allow Public Sector workers to calculate what pension entitlements they will receive from their Superannuation scheme at retirement based […]

Read More

Quick Guide to iBeacon and Location-based Marketing

Given the buzz that iBeacon is creating in the marketing world we thought we’d put together a quick round-up of information on iBeacon, what it does and some of its potential uses. What is iBeacon? In a nutshell, iBeacon is an indoor positioning system which uses low energy Bluetooth Proximity sensing  to notify nearby compatible […]

Read More

Púca powers mobile ticket validation at Fine Gael Ard Fheis

Púca developed a custom attendee registration and mobile ticket validation solution for Fine Gael’s annual Ard Fheis which took place earlier this year at the RDS in Ballsbridge, Dublin. The solution was built using our ‘SmartKode’ platform and helped speed up the ticketing validation process, ensuring that membership details were up to date and allowing the […]

Read More

Púca powers SMS for Permanent TSB Customer Switch Campaign

To support the introduction of their new ‘Open24′ current account, Permanent TSB wanted to improve their communications and conversion rates of customers in the process of switching. Each new customer is assigned a Switchbuddy who communicates with them before, during and after the switch to make the transfer easy and hassle-free. Permanent TSB were using […]

Read More

Púca creates Christmas gifting app for Arnotts

Púca has developed an exciting new Christmas app for leading Irish retailer, Arnotts. Available for free download on iPhone and Android handsets the app allows all users to receive a complimentary gift from Arnotts every day from Sunday, 1st December until Christmas Eve. The app also brings a brand new and free innovative gifting technology to users to minimise […]

Read More