Púca Scoops Hat Trick at the Appy Awards

in Company News, Customer News, Mobile Apps, Mobile Marketing November 20, 2015 .


The Púca team was delighted to scoop no fewer than three Appy 2015 awards last night at an award ceremony in Dublin's Lillie's Bordello...

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My Web Summit 2015 – Ciaran Ryan

in Company News, Mobile Marketing November 13, 2015 .

Puca at the Web Summit

As Dublin bids farewell to the Web Summit, Púca’s Ciaran Ryan takes us through a "day in the life" at the renowned tech festival.

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4 Mobile Channels for Pharmacies

in Business Efficiency, Customer Care, Email, Location-based Services, Loyalty, Mobile Apps, Mobile Commerce, Mobile Coupons, Mobile Health, Mobile Marketing, Proximity Marketing, Retail, SMS October 13, 2015 .


At the Pharmacy Summit last week there was a strong focus on improving digital communications in the Healthcare industry. A Mobile-friendly approach is considered a must these days, so we've expanded on the digital theme of the conference with 4 channels that Pharmacies can use to "mobilise" their communications.

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Púca apps shortlisted for 2 eir Spider Awards

in Augmented Reality, Company News, Customer News, Location-based Services, Mobile Apps October 12, 2015 .


We're delighted that two of our client app projects have been shortlisted for the eir Spider Awards this month - GeoDirectory (GeoFindIT) for "Best in Digital Geography and Location-Based Services" and Thorntons Recycling for "Best Customer Service and Retention Campaign".

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Mobile Marketing Trends for 2016

in Company News, Mobile Marketing, SMS October 2, 2015 .

Mobile Marketing Trends

The Púca team had a fun day exhibiting at the IDMA Loyalty 2015 conference in the Aviva Stadium yesterday. The theme of the event was "Show me The Love", and we were impressed with the speakers who really rose to the occasion and focused on ways to value customers and use shopper intelligence to personalise and target relevant offers and rewards.

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GeoFindIT App adds new dimension with Augmented Reality feature

in Augmented Reality, Company News, Customer News, Location-based Services, Mobile Apps, Proximity Marketing September 2, 2015 .

Geo Find IT App

Developed by Púca, the latest version of the GeoDirectory’s GeoFindIT app released this month has seen a major change in both the appearance and functionality.  The revised app is available for both iOS and Android devices.

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Mobilising Customer Care

in Business Efficiency, Customer Care, Loyalty, Mobile Apps, Mobile Commerce, Mobile Marketing August 24, 2015 .

mobilising customer care

As everyone who works in the services and utility sectors knows, people these days expect to receive the very best of customer care. At a minimum this means being able to easily access and manage account information, check statements, change contact preferences, engage with the contact centre and make payments. All of this must be provided conveniently and securely.

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App Promotion Techniques

in Mobile Apps, Mobile Marketing July 31, 2015 .


Here in Púca we get asked what some of the best app promotion techniques are, particularly around app interstitials. We recently read a very frank and revealing piece brought to us by Luke Wroblewski on what not to do. An app to complement you

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Industry Spotlight: Retail Mobility

in Business Efficiency, Customer Care, Email, Loyalty, Mobile Apps, Mobile Commerce, Mobile Coupons, Mobile Marketing, Proximity Marketing, Retail, SMS July 21, 2015 .

Púca Retail

Meeting consumer expectations in today’s omnichannel retail environment is a daunting prospect. Consumers expect you to know who they are, what their favourite products are, and they want personalised and relevant recommendations. Consumers also want to move seamlessly between online / in-store browsing, through to reservation, frictionless payment, and convenient collection or delivery. It's no wonder retailers are stressed about digital!

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