Going Mobile – The Next Big Thing in Loyalty Marketing

While the concept of loyalty marketing is nothing new, the hoohah that surrounds the recent explosion of loyalty marketing programs and mobile apps is much deserved. Never before have brands and businesses been able to segment, personalize and connect with consumers in such an efficient, relevant and timely manner. Some of the contributing factors have been a more scientific […]

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Eircode 2015 – Impacts for Business and Mobile Marketing


In case you don’t yet know (possibly like 85% of the population) in 2015, Ireland will make a little bit of history by implementing a brand new postcode system called Eircode. The plan is that this will enable people and businesses to find every address in Ireland much more efficiently and ultimately make life easier. […]

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Púca-developed Arnotts app shortlisted for eircom Spiders

Arnotts promo_small

The Arnotts Wonder Card app developed by Púca has been shortlisted in the prestigious eircom Spiders in the category “Best App”. The award ceremony take place on the evening of 20th November 2014. Established in 1996, the eircom Spiders are now in their 19th year making them the longest standing internet awards in Ireland. About the […]

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Why Freetext will keep you Data Protection-compliant

Freetext SMS Ireland

Freetext shortcodes are 5-digit numbers (in Ireland, these always begin with 50***) that allow you to advertise a “free to respond” SMS service to your customers. Freetext can be used for both inbound marketing; e.g. to enter a competition or opt-in to alerts “Freetext ENTER to 50100”, and also for opting out; e.g. to opt […]

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Context is King

Contextual marketing

Geomarketing, location-based marketing and experiential marketing have all been around for a while now, but we’re entering a new phase with “contextual marketing” in the ascendancy. Remember that iconic scene from Minority Report (2002) where the poster calls out to Tom Cruise’s character “John Anderton!  You could use a Guinness right about now!”  It was […]

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