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Púca-developed Arnotts app shortlisted for Eircom Spiders

The Arnotts Wonder Card app developed by Púca has been shortlisted in the prestigious eircom Spiders in the category “Best App”. The award ceremony take place on the evening of 20th November 2014. Established in 1996, the eircom Spiders are now in their 19th year making them the longest standing internet awards in Ireland. About the […]

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Why Freetext will keep you Data Protection-compliant

Freetext shortcodes are 5-digit numbers (in Ireland, these always begin with 50***) that allow you to advertise a “free to respond” SMS service to your customers. Freetext can be used for both inbound marketing; e.g. to enter a competition or opt-in to alerts “Freetext ENTER to 50100”, and also for opting out; e.g. to opt […]

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Context is King

Geomarketing, location-based marketing and experiential marketing have all been around for a while now, but we’re entering a new phase with “contextual marketing” in the ascendancy. Remember that iconic scene from Minority Report (2002) where the poster calls out to Tom Cruise’s character “John Anderton!  You could use a Guinness right about now!”  It was […]

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Púca develops GeoFindIT for App for GeoDirectory

With all properties across Ireland pre-populated on the GeoDirectory database, GeoFindIT has the most comprehensive listing of local businesses and residential addresses than any other app available on the market in Ireland. A collaboration between An Post and Ordnance Survey Ireland (OSi), GeoDirectory is Ireland’s leader in postal and geographic addressing, providing a definitive reference […]

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Púca develops Irish Pensions and Finance app

Irish Pensions & Finance (IPF) is one of Ireland’s leading financial advisors to the public and private sector providing expert advice and a range of financial products to over 11,000 clients. IPF wanted to provide an app to allow Public Sector workers to calculate what pension entitlements they will receive from their Superannuation scheme at retirement based […]

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Quick Guide to iBeacon and Location-based Marketing

Given the buzz that iBeacon is creating in the marketing world we thought we’d put together a quick round-up of information on iBeacon, what it does and some of its potential uses. What is iBeacon? In a nutshell, iBeacon is an indoor positioning system which uses low energy Bluetooth Proximity sensing  to notify nearby compatible […]

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Púca powers mobile ticket validation at Fine Gael Ard Fheis

Púca developed a custom attendee registration and mobile ticket validation solution for Fine Gael’s annual Ard Fheis which took place earlier this year at the RDS in Ballsbridge, Dublin. The solution was built using our ‘SmartKode’ platform and helped speed up the ticketing validation process, ensuring that membership details were up to date and allowing the […]

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Púca powers SMS for Permanent TSB Customer Switch Campaign

To support the introduction of their new ‘Open24′ current account, Permanent TSB wanted to improve their communications and conversion rates of customers in the process of switching. Each new customer is assigned a Switchbuddy who communicates with them before, during and after the switch to make the transfer easy and hassle-free. Permanent TSB were using […]

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