Tech Week app inspires STEM participation

in Company News, Customer News, Loyalty, Mobile Apps April 11, 2016 .


The press launch of Tech Week 2016 took place in Dublin's Merrion Square on April 5th, with lots of opportunities for selfies with Bumblebee the Robot. Both the event and the app aim to inspire students to actively engage actively with STEM subjects...

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5 Ways Mobile Marketing is vital for the Insurance Industry

in Business Efficiency, Mobile Apps, Mobile Commerce, SMS February 18, 2016 .

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Smartphones have transformed how we live, work and play. In our capacity as consumers we use our mobiles to accomplish all kinds of day to day tasks and aid our decision-making. Purchasing insurance is no exception. In this report we explore five key areas where Mobile can play a vital role in the insurance industry.

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My Mobile Life with Russell Hall of Hailo

in Company News, Location-based Services, Mobile Apps, My Mobile Life February 3, 2016 .


In our first “My Mobile Life” profile of 2016 we catch up with Russell Hall, Founder of Hailo at the 3xe Digital Conference in the Aviva Stadium.

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Mobile Moments: Time to Engage

in Business Efficiency, Location-based Services, Mobile Apps, Mobile Commerce, Mobile Marketing, Proximity Marketing January 8, 2016 .


Mobile Moments are widely acknowledged as the backbone of consumer engagement. Each micro-interaction or "moment" is an opportunity for your business or brand to win consumers' hearts and minds. We take a look at why the Mobile Moments approach is useful for creating contextual and engaging services and brand experiences for your customers...

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6 Mobile Tech Trends for 2016

in Augmented Reality, Business Efficiency, Location-based Services, Mobile Apps, Mobile Commerce, Mobile Health, Mobile Marketing, Proximity Marketing November 30, 2015 .


Over the last decade, mobile has driven some of the most impressive innovations in the world of tech – innovations that often take years before the mainstream market is even ready to receive them. As the industry grows exponentially, 2016 will reveal some of mobile technology’s most impressive developments yet.

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Enterprise Mobile Apps: driving business efficiency

in Business Efficiency, Mobile Apps, Mobile Commerce November 26, 2015 .

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With demand for Enterprise App development services predicted to grow five times faster than organizations' capacity to deliver them by 2017 (Gartner) - is your company ready to capitalise on the benefits?

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Mobile Business 2016 – Survey Results

in Company News, Mobile Marketing November 25, 2015 .

Mobile Business Survey

Here are the results of our recent survey into how businesses have been using mobile technology in 2015. The survey also covers what marketers and operations / business managers predict for their usage patterns and budgets in 2016...

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Púca Scoops Hat Trick at the Appy Awards

in Company News, Customer News, Mobile Apps, Mobile Marketing November 20, 2015 .


The Púca team was delighted to scoop no fewer than three Appy 2015 awards on 19th November at an awards ceremony in Dublin's Lillie's Bordello.

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My Web Summit 2015 – Ciaran Ryan

in Company News, Mobile Marketing November 13, 2015 .

Puca at the Web Summit

As Dublin bids farewell to the Web Summit, Púca’s Ciaran Ryan takes us through a "day in the life" at the renowned tech festival.

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4 Mobile Channels for Pharmacies

in Business Efficiency, Customer Care, Email, Location-based Services, Loyalty, Mobile Apps, Mobile Commerce, Mobile Coupons, Mobile Health, Mobile Marketing, Proximity Marketing, Retail, SMS October 13, 2015 .


At the Pharmacy Summit last week there was a strong focus on improving digital communications in the Healthcare industry. A Mobile-friendly approach is considered a must these days, so we've expanded on the digital theme of the conference with 4 channels that Pharmacies can use to "mobilise" their communications.

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