Promotional marketing is a tried and trusted way to drive sales and to make a brand stand out from its competitors. In recent years traditional ‘cut out and keep’ and other paper-based promotion mechanics have been supplemented by text-to-win and web-based promotions. But with the increasing prevalence of Smartphone-carrying customers and the growing acceptance and adoption by consumers of features such as location-based services and image-scanning, brands now have the ability to create promotions that will truly excite and engage their audience while at the same time providing them with much greater insight than previously possible.
The time has come for the old reliable format of the email to experience a fundamental change and adapt to those who use their devices on the go.
Púca’s “My Mobile Life” interview series continues with our roving reporter catching up with Paul Candon, Marketing and Corporate Service Director for Topaz Energy Group. Paul is a Board Member of numerous organisations including Retail Excellence Ireland and the Efficient Consumer Response (ECR), as well as being a Member of the Irish Marketing Institute (IMI).
The days of the paper coupon are numbered. If you haven’t already gone mobile, then 2015 is definitely the time to do it. Digital coupons provide far greater convenience for consumers, as well as unprecedented opportunities for 350 billion coupons distributed last year, it is estimated that just 1% of print coupons were redeemed compared to a whopping 10% redemption rate for mobile coupons.
We’re delighted to introduce you to our latest new service, Púca Email, our powerful new email marketing platform that can transform your digital communications.
Developed as a native app for Javelin, the Wonder Card App is real stand-out amongst retail loyalty schemes.
While the concept of loyalty marketing is nothing new, the hoohah that surrounds the recent explosion of loyalty marketing programs and mobile apps is much deserved. Never before have brands and businesses been able to segment, personalize and connect with consumers in such an efficient, relevant and timely manner.
As part of our “My Mobile Life” series we recently caught up with Bob Hoffman CEO of the Sales Institute of Ireland to talk about his perspective on Mobile in his everyday life. His experience in the mobile and telecoms sector is impressive – from Verizon to Bitbuzz and Telefonica to BT. He is also on a first name basis with everyone from Denis O’Brien to Louise Phelan of PayPal.
Integrating SMS into healthcare can benefit a number of areas including DNA’s (Did Not Attend), health information services and medical surveys. According to the HSE, in just one year there were more than 62,000 DNA’s in hospitals in Cork and Kerry and a recent study conducted by The Irish Medical Times showed that one Dublin hospital estimated that every missed appointment cost an average of €80. With this figure in mind, it is estimated that the total cost of DNA’s to the HSE is around €44.5 million per year. The NHS reports that 1 in 10 appointments are missed annually costing the service in excess of £700 million pounds.
In case you don’t yet know (possibly like 85% of the population) in 2015, Ireland will make a little bit of history by implementing a brand new postcode system called Eircode. The plan is that this will enable people and businesses to find every address in Ireland much more efficiently and ultimately make life easier.