In our first “My Mobile Life” profile of 2016 we catch up with Russell Hall, Founder of Hailo at the 3xe Digital Conference in the Aviva Stadium.
Mobile Moments are widely acknowledged as the backbone of consumer engagement. Each micro-interaction or "moment" is an opportunity for your business or brand to win consumers' hearts and minds. We take a look at why the Mobile Moments approach is useful for creating contextual and engaging services and brand experiences for your customers...
Over the last decade, mobile has driven some of the most impressive innovations in the world of tech – innovations that often take years before the mainstream market is even ready to receive them. As the industry grows exponentially, 2016 will reveal some of mobile technology’s most impressive developments yet.
With demand for Enterprise App development services predicted to grow five times faster than organizations' capacity to deliver them by 2017 (Gartner) - is your company ready to capitalise on the benefits?
Here are the results of our recent survey into how businesses have been using mobile technology in 2015. The survey also covers what marketers and operations / business managers predict for their usage patterns and budgets in 2016...
The Púca team was delighted to scoop no fewer than three Appy 2015 awards on 19th November at an awards ceremony in Dublin's Lillie's Bordello.
As Dublin bids farewell to the Web Summit, Púca’s Ciaran Ryan takes us through a "day in the life" at the renowned tech festival.
in Business Efficiency, Customer Care, Email, Location-based Services, Loyalty, Mobile Apps, Mobile Commerce, Mobile Coupons, Mobile Health, Mobile Marketing, Proximity Marketing, Retail, SMS October 13, 2015 .
At the Pharmacy Summit last week there was a strong focus on improving digital communications in the Healthcare industry. A Mobile-friendly approach is considered a must these days, so we've expanded on the digital theme of the conference with 4 channels that Pharmacies can use to "mobilise" their communications.
We're delighted that two of our client app projects have been shortlisted for the eir Spider Awards this month - GeoDirectory (GeoFindIT) for "Best in Digital Geography and Location-Based Services" and Thorntons Recycling for "Best Customer Service and Retention Campaign".