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Smart Codes


My Mobile Life: Emma Ross of Runway Marketing

My Mobile Life: Emma Ross of Runway Marketing

September, 27th 2017

Púca's My Mobile Life series features luminaries of the marketing world and asks them about their relationship with their smartphone. Today we chat to Emma Ross, Managing Director at Runway Marketing.

Retailers and Mobile Tech – Getting it Right

Retailers and Mobile Tech – Getting it Right

July, 28th 2017

Púca's Eileen Carroll looks at how mobile technology is disrupting the retail sector including tactical ways retailers can include mobile in their digital plans.

FMCG Promotions: 6 Ways to Think Mobile and Disrupt the Disruptors

FMCG Promotions: 6 Ways to Think Mobile and Disrupt the Disruptors

February, 17th 2017

The retail landscape is changing rapidly and FMCG brands face a number of challenges. We explore how this sector can utilise mobile promotions to meet these challenges and retain consumer mindshare.

How Smart Codes deliver Smart Promotions

How Smart Codes deliver Smart Promotions

January, 4th 2017

In today's blog Púca's Eileen Carroll explores the role played by "Smart Codes" in running effective brand promotions.

7 ways brands can benefit from ‘smarter’ Promotional Marketing

7 ways brands can benefit from ‘smarter’ Promotional Marketing

July, 5th 2016

In this feature we look at how brands can utilise technology to drive smarter, more effective digital promotions and build long-term relationships with their customers....

5 ways to Maximise your Email Engagement

5 ways to Maximise your Email Engagement

June, 28th 2016

Email remains a key channel for businesses to communicate with customers. We take a look at how businesses can utilise email effectively to enhance every aspect of their customer experience...

5 ways to Maximise your On-Pack Promotion

5 ways to Maximise your On-Pack Promotion

May, 14th 2015

With dwindling attention spans it is essential to grab every opportunity to make an impact. The “brand in the hand” moment is one of those rare moments where you actually have their full attention.

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