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Proximity Marketing

6 Mobile Technology Trends for Business in 2017

January, 4th 2017

With mobile technology expected to dominate many business strategies in 2017 we predict six trends that will be at the forefront.

Augmented Reality, Business Efficiency, Location-based Services, Mobile Apps, Mobile Commerce, Mobile Coupons, Mobile Payments, Proximity Marketing, Retail

Android Pay: What You Need To Know

December, 7th 2016

Now available in Ireland, we explore what Android Pay has to offer as a full service mobile payments platform for the consumer and business.

Location-based Services, Loyalty, Mobile Commerce, Mobile Coupons, Mobile Payments, Proximity Marketing, Retail

The Current State of Mobile Payments in Ireland

November, 30th 2016

We examine the adoption of mobile payment technology in Ireland and why the Irish consumer should be excited by upcoming services such as Apple Pay, Android Pay and Samsung Pay.

Location-based Services, Loyalty, Mobile Commerce, Mobile Coupons, Mobile Payments, Proximity Marketing, Retail

Why Mobile Coupons should be integral to your Mobile Marketing Strategy [Infographic]

November, 8th 2016

We take a look at why mobile coupons should be included in your next mobile marketing campaign with supporting global trends that are neatly summarised in a take away infographic.

Infographics, Location-based Services, Loyalty, Mobile Coupons, Mobile Marketing, Proximity Marketing, Retail

What can marketers learn from Pokémon GO?

September, 2nd 2016

Pokémon GO has brought location-based gaming into the mainstream. What can marketers learn from this technology to bring them closer to their consumers?

Augmented Reality, Location-based Services, Loyalty, Mobile Coupons, Mobile Marketing, On-pack Promotions, Proximity Marketing

Mobile Moments: Time to Engage

February, 18th 2016

We take a look at why the Mobile Moments approach is useful for creating contextual and engaging services and brand experiences for your customers.

Business Efficiency, Location-based Services, Mobile Apps, Mobile Commerce, Mobile Marketing, Proximity Marketing

6 Mobile Tech Trends for 2016

November, 30th 2015

Over the last decade, mobile has driven some of the most impressive innovations in the world of tech – innovations that often take years before the mainstream market is even ready to receive them. As the industry grows exponentially, 2016 will reveal some of mobile technology’s most impressive developments yet.

Augmented Reality, Business Efficiency, Location-based Services, Mobile Apps, Mobile Commerce, Mobile Health, Mobile Marketing, Proximity Marketing

4 Mobile Marketing Channels for Pharmacies

October, 13th 2015

With a strong focus on improving digital communications in the Healthcare industry from last week's Pharmacy Summit here are 4 channels that Pharmacies can use to "mobilise" their communications.

Email, Location-based Services, Loyalty, Mobile Apps, Mobile Commerce, Mobile Coupons, Mobile Health, Proximity Marketing, Retail, SMS

GeoFindIT App adds new dimension with Augmented Reality feature

September, 2nd 2015

Developed by Púca, the latest version of the GeoDirectory’s GeoFindIT app released this month has seen a major change in both the appearance and functionality. The revised app is available for both iOS and Android devices.

Augmented Reality, Company News, Customer News, Location-based Services, Mobile Apps, Proximity Marketing

Industry Spotlight: Retail Mobility

July, 21st 2015

Meeting consumer expectations in today’s omnichannel retail environment is a daunting prospect. Consumers expect you to know who they are, what their favourite products are, and they want personalised and relevant recommendations. Consumers also want to move seamlessly between online / in-store browsing, through to reservation, frictionless payment, and convenient collection or delivery. It's no wonder retailers are stressed about digital!