6 Mobile Technology Trends for Business in 2017
January, 4th 2017With mobile technology expected to dominate many business strategies in 2017 we predict six trends that will be at the forefront.
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Proximity Marketing
Android Pay: What You Need To Know
December, 7th 2016Now available in Ireland, we explore what Android Pay has to offer as a full service mobile payments platform for the consumer and business.
The Current State of Mobile Payments in Ireland
November, 30th 2016We examine the adoption of mobile payment technology in Ireland and why the Irish consumer should be excited by upcoming services such as Apple Pay, Android Pay and Samsung Pay.
![Why Mobile Coupons should be integral to your Mobile Marketing Strategy [Infographic]](https://www.puca.com/wp-content/uploads/2016/11/store-mobile-coupon.png)
Why Mobile Coupons should be integral to your Mobile Marketing Strategy [Infographic]
November, 8th 2016We take a look at why mobile coupons should be included in your next mobile marketing campaign with supporting global trends that are neatly summarised in a take away infographic.
Mobile Moments: Time to Engage
February, 18th 2016We take a look at why the Mobile Moments approach is useful for creating contextual and engaging services and brand experiences for your customers.
4 Mobile Marketing Channels for Pharmacies
October, 13th 2015With a strong focus on improving digital communications in the Healthcare industry from last week's Pharmacy Summit here are 4 channels that Pharmacies can use to "mobilise" their communications.
GeoFindIT App adds new dimension with Augmented Reality feature
September, 2nd 2015Developed by Púca, the latest version of the GeoDirectory’s GeoFindIT app released this month has seen a major change in both the appearance and functionality. The revised app is available for both iOS and Android devices.
Industry Spotlight: Retail Mobility
July, 21st 2015Meeting consumer expectations in today’s omnichannel retail environment is a daunting prospect. Consumers expect you to know who they are, what their favourite products are, and they want personalised and relevant recommendations. Consumers also want to move seamlessly between online / in-store browsing, through to reservation, frictionless payment, and convenient collection or delivery. It's no wonder retailers are stressed about digital!
Mobile Coupons: The Future is Now!
January, 26th 2015The days of the paper coupon are numbered. If you haven’t already gone mobile, then 2015 is definitely the time to do it. Digital coupons provide far greater convenience for consumers, as well as unprecedented opportunities for 350 billion coupons distributed last year, it is estimated that just 1% of print coupons were redeemed compared to a whopping 10% redemption rate for mobile coupons.
Going Mobile – The Next Big Thing in Loyalty Marketing
January, 8th 2015While the concept of loyalty marketing is nothing new, the hoohah that surrounds the recent explosion of loyalty marketing programs and mobile apps is much deserved. Never before have brands and businesses been able to segment, personalize and connect with consumers in such an efficient, relevant and timely manner.
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