With mobile technology expected to dominate many business strategies in 2017 we predict six trends that will be at the forefront.
We take a look at why mobile coupons should be included in your next mobile marketing campaign with supporting global trends that are neatly summarised in a take away infographic.
Developed by Púca, the latest version of the GeoDirectory’s GeoFindIT app released this month has seen a major change in both the appearance and functionality. The revised app is available for both iOS and Android devices.
Meeting consumer expectations in today’s omnichannel retail environment is a daunting prospect. Consumers expect you to know who they are, what their favourite products are, and they want personalised and relevant recommendations. Consumers also want to move seamlessly between online / in-store browsing, through to reservation, frictionless payment, and convenient collection or delivery. It's no wonder retailers are stressed about digital!
The days of the paper coupon are numbered. If you haven’t already gone mobile, then 2015 is definitely the time to do it. Digital coupons provide far greater convenience for consumers, as well as unprecedented opportunities for 350 billion coupons distributed last year, it is estimated that just 1% of print coupons were redeemed compared to a whopping 10% redemption rate for mobile coupons.
While the concept of loyalty marketing is nothing new, the hoohah that surrounds the recent explosion of loyalty marketing programs and mobile apps is much deserved. Never before have brands and businesses been able to segment, personalize and connect with consumers in such an efficient, relevant and timely manner.