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On-pack Promotions


How to Supercharge your campaign with a branded Promotions App

How to Supercharge your campaign with a branded Promotions App

November, 6th 2017

Our Promotions App solution makes it easy for brands and retailers to ramp up promotions and reward campaigns.

My Mobile Life: Emma Ross of Runway Marketing

My Mobile Life: Emma Ross of Runway Marketing

September, 27th 2017

Púca's My Mobile Life series features luminaries of the marketing world and asks them about their relationship with their smartphone. Today we chat to Emma Ross, Managing Director at Runway Marketing.

Retailers and Mobile Tech – Getting it Right

Retailers and Mobile Tech – Getting it Right

July, 28th 2017

Púca's Eileen Carroll looks at how mobile technology is disrupting the retail sector including tactical ways retailers can include mobile in their digital plans.

Thought QR Codes Were Dead? Think Again!

Thought QR Codes Were Dead? Think Again!

May, 30th 2017

From the brink of extinction to becoming a key building block in 'intelligent' mobile commerce and marketing, we look at the journey of QR code technology...

FMCG Promotions: 6 Ways to Think Mobile and Disrupt the Disruptors

FMCG Promotions: 6 Ways to Think Mobile and Disrupt the Disruptors

February, 17th 2017

The retail landscape is changing rapidly and FMCG brands face a number of challenges. We explore how this sector can utilise mobile promotions to meet these challenges and retain consumer mindshare.

How Smart Codes deliver Smart Promotions

How Smart Codes deliver Smart Promotions

January, 4th 2017

In today's blog Púca's Eileen Carroll explores the role played by "Smart Codes" in running effective brand promotions.

What can marketers learn from Pokémon GO?

What can marketers learn from Pokémon GO?

September, 2nd 2016

Pokémon GO has brought location-based gaming into the mainstream. What can marketers learn from this technology to bring them closer to their consumers?

7 ways brands can benefit from ‘smarter’ Promotional Marketing

7 ways brands can benefit from ‘smarter’ Promotional Marketing

July, 5th 2016

In this feature we look at how brands can utilise technology to drive smarter, more effective digital promotions and build long-term relationships with their customers....

5 ways to Maximise your On-Pack Promotion

5 ways to Maximise your On-Pack Promotion

May, 14th 2015

With dwindling attention spans it is essential to grab every opportunity to make an impact. The “brand in the hand” moment is one of those rare moments where you actually have their full attention.

The 5 Steps to SMART Promotions

The 5 Steps to SMART Promotions

March, 4th 2015

Promotional marketing is a tried and trusted way to drive sales and to make a brand stand out from its competitors. In recent years traditional ‘cut out and keep’ and other paper-based promotion mechanics have been supplemented by text-to-win and web-based promotions. But with the increasing prevalence of Smartphone-carrying customers and the growing acceptance and adoption by consumers of features such as location-based services and image-scanning, brands now have the ability to create promotions that will truly excite and engage their audience while at the same time providing them with much greater insight than previously possible.

So here is our 5-step guide to creating what we call ‘SMART’ on-pack and in-store promotions to make your brand stand out from the crowd.

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Mobile Operator Self-Care app

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