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Mobile Marketing


eir customers reap rewards with hayu mobile vouchers

eir customers reap rewards with hayu mobile vouchers

January, 9th 2018

Púca's mobile vouchers solution is powering eir Mobile's successful Reality TV subscription rewards programme.

Mobile Surveys: The Key to Customer Satisfaction?

Mobile Surveys: The Key to Customer Satisfaction?

December, 4th 2017

How mobile surveys can help businesses to improve customer satisfaction and retention by delivering instant feedback on key customer touchpoints.

Retailers and Mobile Tech – Getting it Right

Retailers and Mobile Tech – Getting it Right

July, 28th 2017

Púca's Eileen Carroll looks at how mobile technology is disrupting the retail sector including tactical ways retailers can include mobile in their digital plans.

Thought QR Codes Were Dead? Think Again!

Thought QR Codes Were Dead? Think Again!

May, 30th 2017

From the brink of extinction to becoming a key building block in 'intelligent' mobile commerce and marketing, we look at the journey of QR code technology...

4 Mobile Use Cases for Healthcare Services

4 Mobile Use Cases for Healthcare Services

May, 29th 2017

From improving patient communications to modernising medical research, we look at how mobile can be used in healthcare services.

Mobile Marketing for the Financial Services Sector [Infographic]

Mobile Marketing for the Financial Services Sector [Infographic]

May, 29th 2017

Since the mid 2000s, mobile marketing has been used by banks, insurance and pensions companies. In recent years mobile apps, mobile responsive websites and email have become important mobile channels.

A Day in the Life of Ciaran Ryan, Púca’s Head of Operations

A Day in the Life of Ciaran Ryan, Púca’s Head of Operations

May, 29th 2017

Ciaran Ryan chats about his role, his work inspiration and why he gets excited about coming to the Púca office every morning.

Púca Provides SMS Platform for Ireland’s Tech Week

Púca Provides SMS Platform for Ireland’s Tech Week

April, 28th 2017

Following the success of the Tech Week loyalty app in 2015 and 2016 Púca worked with the Irish Computer Society to power their SMS campaign for this year’s event.

Guide: How to use Apple’s iMessage for stand out SMS Marketing

Guide: How to use Apple’s iMessage for stand out SMS Marketing

April, 13th 2017

Explore the benefits of the iMessage link preview for SMS marketing and learn how to attract customers using branded links.

FMCG Promotions: 6 Ways to Think Mobile and Disrupt the Disruptors

FMCG Promotions: 6 Ways to Think Mobile and Disrupt the Disruptors

February, 17th 2017

The retail landscape is changing rapidly and FMCG brands face a number of challenges. We explore how this sector can utilise mobile promotions to meet these challenges and retain consumer mindshare.

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Mobile Operator Self-Care app

Mobile Operator Self-Care app

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