Why SMS is best for Extreme Weather Alerts

With extreme temperatures this Summer, many organisations are turning to SMS to keep customers informed of the risks and disruptions. So why exactly is SMS still best for weather alerts?

Why SMS is best for Extreme Weather Alerts

This is the time of year when hot weather can become a severe and even life-threatening problem in the northern hemisphere. Heat stroke, pollution, forest fires and traffic disruptions can spell disaster for infrastructure that is under-prepared to cope with the increased demand and even risk to life.

Public services, hospitals and any organisations that manage large numbers of appointments can be thrown into disarray by unexpected weather events whether through increased demand or staff shortages.

Insurance and energy comnpanies can also be adversely affected by extreme weather patterns and disruptions. A surge in enquiries and claims from worried customers can put a strain on contact centres.

In these circumstances an SMS alert can be a very useful way to keep customers informed and make them aware of safety measures. A well timed message also has the benefit of reducing peaks in inbound calls to the contact centre.

Email and social media are great for communications that aren’t very time-sensitive. However when you need to get a message out fast to a wide audience then SMS is your best bet for a number of reasons, and you can also combine an SMS with other channels to ensure the message gets through.  

Let’s take a look at some of the unique features of SMS messaging which make it (still) the best solution for sending mass alerts.

4 Reasons why SMS is ideal for Weather Alerts

1) Immediacy: 90% of all messages are read within 3 minutes (Mobilesquared.co.uk) and on average your SMS will be seen by the customer within 6 minutes 

2) Cut-through: overall 98% of all messages will be opened and read compared to just 30% of emails on average (Constant contact)

3) Ubiquity: All mobiles can receive SMS and unlike other messaging channels SMS can be received even when there is no internet

4) Simplicity: one of the advantages of SMS is its very simplicity. You can send the message instantly – no design required! 

So as you can see, the ability to send mass SMS is essential if you need to notify customers of service changes or weather warnings at short notice.


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