Arnotts

Wonder Card - Retail Loyalty App

About

The Arnotts Wonder app is the official mobile app for the Arnotts Department Store Wonder Card loyalty programme. App users can earn and spend points at any time of purchase, as well as view their loyalty points balance and account information.

Process

Arnotts wanted to create a digital alternative to their physical Wonder Card Loyalty Scheme. Providing their customers with the best of both; allowing transactions to be made in-store or online using the actual Wonder Card, or through the Wonder Card app.

Developed by Púca, the Arnotts Wonder Card app was designed to be a “virtual loyalty card” so customers no longer need to carry a physical loyalty card. Customers can sign up for the Wonder Card scheme and immediately start earning points “anytime, anywhere and on anything” without needing a physical loyalty card.

Result

Shortly after it’s launch In 2014 The Arnotts Wonder app was nominated for an Eir Spider Best App award.

This app has provided a convenient and transparent approach to Arnotts loyalty scheme with a reduction in paper processes and clear visual access to customers’ points and benefits.

Testimonials

Púca pulled out all the stops to meet our deadline and were a pleasure to work with.

Marketing Manager
Arnotts

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