And Bob was one of the very first people in Ireland to send a text message way back in March 1997 during his time at Esat Digifone (now O2/Three). Cool!
Bob Hoffman: My Mobile Life
Q: What gets you out of bed in the morning?
A: My iPhone alarm.
Q: Is your phone one of the first things that you reach for?
A: Absolutely… it’s my umbilical cord!
Q: Do you remember the make or model of your very first mobile phone?
A: Yes, it was a Nokia 2010
Q: Could you live without your Smartphone?
A: Absolutely not.
Q: Do you have a tablet as well?
A: Yes – a late adopter but now I use it a lot.
Q: How many mobile/connected devices do you have?
A: I’d say about 16 in my house.
Q: What’s your favourite feature on your current Smartphone?
A: Email.
Q: What would be your ‘Desert Island’ App?
A: Google Maps.
Q: Do you use M-Commerce?
A: Yes – parking tag nearly every day.
Q: Ever used mobile coupons?
A: Yes. I particularly like the mobile boarding pass for flights.
Q: What’s the last thing you purchased via mobile?
A: Parking – earlier today.
Q: Any loyalty apps on your smartphone?
A: Yes. I have the Topaz App.
Q: Spotify or Vinyl?
A: Well… As an ex-DJ I’ve moved everything digital… all my music now sits on my Mac.
Q: What is the last text you received from a brand or business?
A: Hmm. Probably a reminder of sorts.
Q: What’s the most exciting thing about mobile marketing today?
A: The Mobile Wallet – I would back Apple on that one.
Q: What’s your favourite sign-off?
A: “Mind yourself”.
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