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My Mobile Life with Russell Hall of Hailo

In our first “My Mobile Life” profile of 2016 we catch up with Russell Hall, Founder of Hailo at the 3xe Digital Conference in the Aviva Stadium.

My Mobile Life with Russell Hall of Hailo


Russell describes himself as a “mobile technology entrepreneur” and his company Hailo is one of the fastest growing start ups of the decade with a Hailo “hail” every two seconds worldwide. Hailo’s global network now spans over 60,000 drivers in London, Liverpool, Leeds, Manchester, Ireland, Madrid, Barcelona, Osaka and Singapore, and since its launch in 2011 Hailo cabs have transported over 32 million passengers.


Q:   Russell – What gets you out of bed in the morning?
A:   My iPhone alarm! Then the realization that I’m going in for another exciting day at Hailo.

Q:   Is your phone one of the first things that you reach for?
A:   Yes. First to stop the alarm then flick through emails/texts/Whatsapp messages.

Q:   Do you remember the make/model of your very first mobile phone?
A:   Yes, a BT Ivory*. It wasn’t exactly small or light but it did the job. It was the proverbial house hold brick!

*Check out this great feature on classic 1980’s brick phones.



Q:   Could you live without your Smartphone?
A:   In a word, No!

Q:   What’s your favourite device apart from your smartphone?
A:   My MacBook Air.

Q:   How many ‘mobile/connected’ devices do you have?
A:   Five. 2 laptops, iPhone and 2 Macs.

Q:   What’s your favourite feature on your current Smartphone?
A:   Siri – pretty cool.

Q:   What would be your ‘Desert Island’ App (i.e. couldn’t live without)?
A:   I’d have to say Hailo and hopefully Hailo will get near my Desert Island and save me.

Q:   Favourite social network?
A:   Whatsapp.

Q:   Ever received/used mobile coupons?
A:   No.

Q:   What’s the last thing you purchased via mobile?
A:   A Hailo ride.

Q:   Favourite loyalty app?
A:   Hailo.

Q:   Spotify or Vinyl?
A:   Spotify – the investors behind Spotify backed Hailo so it’s a no brainer.

Q:   What is the last text you received from a brand or business?
A:   Bank Statement.

Q:   What’s the most exciting thing about mobile marketing today?
A:   It’s improving every second.

Q:   What’s your favourite sign-off?
A:   ‘Be Lucky’.

For more about the Hailo App click here.

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