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My Mobile Life: Emma Ross of Runway Marketing

Púca's My Mobile Life series features luminaries of the marketing world and asks them about their relationship with their smartphone. Today we chat to Emma Ross, Managing Director at Runway Marketing.

My Mobile Life: Emma Ross of Runway Marketing

Emma heads up Runway Marketing who are a long-time Púca client and part of The Printed Image Group (TPI). Runway specialise in Experiential, Promotional and Shopper marketing, and their clients include C&C Gleeson (Bulmers and Corona), Unilever and Danone.

As if she wasn’t already busy enough, Emma also recently joined the board of the APMC who represent the interests of Promotional Marketing Agencies in Ireland.

On to the questions!

Q: Emma, what gets you out of bed in the morning?
A: The alarm! I do try to be as positive as I can be most days and am definitely more of a morning person. As MD of a busy and growing marketing agency, no two days are the same and I’m lucky to be both excited and challenged by my role. The practicalities of getting my teenage daughter to school during the week and to various sports games/training at the weekend also result in a lack of lie ons!

Q: Is your phone one of the first things that you reach for?
A: It is! Mainly because I use the alarm. However, my phone is never far from my hand and I will check my emails and the news first thing every morning.

Q: Do you remember the make/model of your very first mobile phone?
A: I do. It was the Nokia 5110 and you could snap on and off the front cover so you could change colour! Pretty sure I had a black and bright blue colour. You coRelated imageuldn’t actually text on it when I got it first as the technology wasn’t quite that advanced at that stage – probably shows how old I am!

(Editor: ooh you trendy thing! For the gadget geeks out there the Nokia 5110 was launched in March 1998 and was actually a pretty nifty phone back in the day. It was the very first phone with clip-on covers AND it had Snake. It’s rather similar to the 3110 re-boot that Nokia brought out this Summer 2017 – with its long battery life it’s a perfect festival phone)

Q: Could you live without your Smartphone?
A: I’d like to say of course I could, but in reality I would struggle. Everything I need is on it from contacts to emails to photos to social media!

Q: What’s your favourite device apart from your smartphone?
A: I love my Apple Watch. I’d say I’ve yet to tap in to half of what it can do but I think it’s great!

Q: How many ‘mobile/connected’ devices do you have?
A: As I mentioned, I’m a recent convert to the iWatch which I love. Although it’s not technically considered mobile, my Mac comes most places with me too

Q: What’s your favourite feature on your current Smartphone?
A: I have an iPhone 6 and it’s the quality of the camera. On a personal level I can be a bit snap happy but it’s also great for work. You never know when you’ll come across something that captures your imagination or you think could work for a project you have in the pipeline so it’s always great to be able to capture the moment.

Q: What would be your ‘Desert Island’ App (i.e. couldn’t live without)?
A: The Daily Mail app – can’t beat a bit of celeb gossip!

Q: Favourite social network?
A: Currently Instagram

Q: What’s the last thing you purchased via mobile?
A: Parking

Q: Spotify or Vinyl?
A: Spotify

Q: What is the last text you received from a brand or business?
A: Do reminders from my daughter’s school count? Either that or a reminder about an appointment

Q: What’s the most exciting thing about mobile marketing today?
A: That it’s ever-changing which opens up a world of possibilities for us as agencies

Click here for more about Runway Marketing.


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