Data from the recent Tennent’s NI mobile coupon promotion, developed by Púca for Elevator Promotional Marketing has been gathered into a useful and insightful infographic.
Tennent’s T’APP gave consumers in Northern Ireland the opportunity to claim free pints using an in-app mobile voucher at any of 170+ participating pubs.
A follow-up survey was conducted by TNI in November 2017 amongst 182 consumers who had downloaded the App and claimed at least one voucher.
The results of the survey, combined with data from the campaign are brought together in this infographic.
Amongst the notable findings are that 94% of purchased at least one pint of Tennent’s after claiming their free pint and that 79.1% encouraged friends to visit a bar with them because of the App.
Download a PDF of the infographic here.
