IDMA Loyalty Conference 2015

The Púca team had a fun day exhibiting at the IDMA Loyalty 2015 conference in the Aviva Stadium yesterday. The theme of the event was "Show me The Love", and we were impressed with the speakers who really rose to the occasion and focused on ways to value customers and use shopper intelligence to personalise and target relevant offers and rewards.

IDMA Loyalty Conference 2015

Pictured above (l-r) are Ann-Marie Dunny of Microsoft, Jenny McDermott of Peter Mark, and Ciaran Ryan of Púca.

To follow the thread check out the @IDMAireland page which has”Tweet cards” on each of the speakers with key take-aways from their presentations. Click here for more about the event line-up or to consider IDMA membership in 2016.

The room was of course choc full of marketers and data specialists, so we took the opportunity to conduct a poll on Mobile Marketing trends for 2016 – asking the audience to give their predictions for the year ahead. Where are budgets going? What is the next big thing in mobile marketing?

Here are the results (we recommend landscape view if on your smartphone)…

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