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eir customers reap rewards with hayu mobile vouchers

Púca's mobile vouchers solution is powering eir Mobile's successful Reality TV subscription rewards programme.

eir customers reap rewards with hayu mobile vouchers

eir hayu mobile vouchers

eir Mobile have celebrated the recent Meteor re-brand by launching a promotion for new subscription-based on-demand reality TV channel hayu. New and existing customers can receive a free six-month subscription to the hayu app worth €19.99 a month.

The hayu content service has over 4,000 episodes of reality TV from Keeping Up With the Kardashians and its spin-offs to the Real Housewives and Million Dollar Listing franchises.

Redeeming hayu mobile vouchers

Prepay customers on eir Simplicity plans worth €20 or more just need to text “hayu” to 50100 and they’ll get a link to access the app.

The offer is also available to new and upgrading bill pay customers.

Once you are confirmed as eligible, you will receive a text message with a unique code to claim on the hayu site.

Click here to view the offer.

Smart Promotions

Púca provides mobile operators and brands with multichannel mobile vouchering and smart promotions that allow them to communicate with their customers and track response rates in real time.

Following the successful launch of this promotion, Áine McCarthy eir Head of Prepay (pictured below left) commented;

“Púca have provided an end to end solution for issuing and redeeming mobile reward codes. The Púca dashboard allows us to see how many codes have been claimed and redeemed, giving us invaluable real-time campaign insights.”

Click here for more on Púca’s solutions.

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