Modern customer engagement is about knowing who your customers are and what context is driving their interaction with your brand. In this way you can personalize each interaction, provide the most relevant information and the most attractive offers and rewards.
Apply a range of filters to build your customer segments including demographic and behavioural data, and target your communications and content to the right customers.
Provide relevant, location-specific information and offers to your customers.
Create real world touchpoints through SMS keywords, barcodes, urls and image scanning and personalise the user journey by location and segment.
Communicate with your audience across multiple digital channels including Web, Native Mobile Apps, Social Media and SMS.
Solution Whitepaper: Today’s consumers demand much more than ever from the retailers and brands that want to engage with them. To deliver on these high expectations, marketers and their agencies need to work with an expert technology partner that has the specialist knowledge, technical skills and platform. In this whitepaper, you can explore how Púca […]Read more Download