As part of their digital transformation strategy, SPAR Ireland wanted to win the loyalty of their customers and maintain footfall to the SPAR network of stores in a highly competitive retail landscape.
Mobile was the key channel that could make the existing My SPAR Rewards programme more accessible and more convenient to customers.
Púca designed and built the new My SPAR Rewards Club app in close consultation with SPAR Ireland.
The My SPAR Rewards Club app gives SPAR customers access to exclusive, members-only offers and treats in store and includes built-in custom map functionality allowing users to easily find their nearest participating store.
Customers can download the app on both the Apple and Google Play stores. 87 SPAR stores are currently taking part at launch with more expected to join in the coming months. The app connects via secure APIs to the customer engagement and content management platform provided by Azpiral.
“We wanted to give our customers a personalised VIP experience…our new loyalty app makes perfect sense because it allows us to reach our customers while they are on the go and offer great treats such as free coffees and offers from 3rd party partners.”
Helen Somerville, Marketing Manager at SPAR
With thousands of downloads prior to launch, the app looks set to feature large on customers’ smartphones in the weeks and months to come.
“Púca has delivered a highly functional, and highly engaging solution via a well thought out and high-quality UI, we want to take this much further, and we are sure Púca is the team to take us there…watch out for much more to come…”
Chris Donnelly, IT Director, BWG Foods UC