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Customer News: Tennent’s mobile vouchers app launched in Northern Ireland

Tennent’s NI and Elevator Promotional Marketing have just launched a brand new rewards app offering free pints of Tennent’s at participating venues this Summer.

Customer News: Tennent’s mobile vouchers app launched in Northern Ireland

About T’APP

T’APP is a mobile voucher app for consumers in Northern Ireland to receive Free Pint rewards from Tennent’s Lager this Summer.

The T’APP concept and campaign was designed by Tennent’s NI agency Elevator Promotional Marketing, with the iOS and Android apps and mobile voucher technology delivered by Púca in Dublin.

Once downloaded onto a device T’APP displays a list of participating bars in Northern Ireland, and will send push notifications with “Free Pint” mobile vouchers on selected dates.

Users click the notification to launch the app and activate their free pint voucher by selecting the venue where they would like to enjoy their pint of Tennent’s. They then present the mobile voucher in the bar to receive their complimentary drink before the voucher expires.

The participating venues don’t require any special technology to redeem the one-time use vouchers – they simply enter their unique venue code and the voucher is then redeemed.

T’APP Launch

The T’APP app was launched at the start of July, and downloads and redemption rates so far have surpassed expectations. We asked Elevator Director Geoff Johnston for his reaction following the launch.

“The app was just released last weekend and it already looks like Tennent’s consumers are responding really well and the app is getting five star reviews which is great. We love the notifications and the fact that we can track real-time voucher redemptions in all the venues taking part”.

Eileen Carroll, Client Services Director at Púca also commented;

“We’re delighted to be working with Elevator on this rewards campaign for Tennent’s. The T’APP campaign is a great showcase of mobile vouchering technology and how branded apps can deliver a truly engaging and rewarding “brand in hand” experience”.

See app for full Terms and Conditions. Only for use by people aged 18 or over who are resident in Northern Ireland. Drinkaware.co.uk

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