We also saw the rise of mobile payments, Internet of Things (IoT), and the widespread embrace of augmented reality due to the worldwide phenomenon, Pokémon Go.
With continued growth expected for 2017, we predict six mobile technology trends that will be at the forefront.
Enterprise Mobile Apps
Having a mobile application strategy is as important as ever due to external and internal requirements that are triggering the latest enterprise mobile application development trends.
In 2017, the demand for enterprises to build mobile applications will only intensify as we become more reliant on technology and the applications required to integrate them.
Enterprises will require apps to improve employee communication, resources, training and customer retention.
As a contactless payment solution that digitises your wallet for the ultimate checkout convenience online and in-store, mobile payment solutions such as Samsung Pay, Apple Pay and Android Pay will have continued adoption.
Each solution will become more widely available. Google plan to follow their Android Pay Ireland announcement with an India offering in 2017.
It’s estimated in 2017, there will be $60 billion in mobile payment sales comprised of in-store, online and in-app purchases.
Furthermore this mobile technology will also provide promotion opportunities for businesses such as digital gift cards, loyalty cards and offers.
Text messaging (SMS) will continue to be an important communications channel delivering rich customer engagement. We expect to see more smart SMS solutions such as Nordstrom’s TextStyle which offers personalised support for everything from sales transactions to product research. This form of conversational commerce facilitates shopping by texting with a sales associate. The sales associate in turn texts personalised recommendations based on your needs and also provides a streamlined sales process for completing transactions.
SMS will also be widely used with Android Pay. Here a business can use the save to android pay functionality to digitise loyalty cards, gift cards and offers with SMS as a channel to target their customers.
Android Instant Apps
With Google’s announcement of Android Instant Apps they aim to revolutionise how apps are discovered and installed. This technology will not only allow you to easily discover apps outside the app store but you will be able to run them instantly without requiring installation.
The idea behind Google Instant Apps is to make the native mobile app experience as convenient as surfing to a web site.
Google have worked with B&H to show how this technology could be used for an ad hoc online shopping experience.
An existing business app can also be updated using the available API and in 2017 when this functionality becomes more readily available, businesses will be seeking developers to make the upgrade.
Although still in beta we expect Amazon Go stores to expand into cities outside Seattle in 2017 with a potential UK release to come as well.
Once available to the public this bricks and mortar grocery store from Amazon will allow customers to pick up their groceries and walk out without having to pay at the checkout.
Amazon Go uses similar technology as self-driving cars and automatically detects when products are taken from the shelves. The store lets customers purchase items through a dedicated smartphone app allowing them to then just grab the items and go.
Integrated with the in-store technology, this app turns a customer’s mobile phone in to a POS system and a guided selling tool.
Augmented Reality (AR) was thrust into the mainstream with the release of widely acclaimed mobile game, Pokémon GO. As a result of its success we’re anticipating a plethora of new apps that will include this technology.
For business there will be increased adoption of AR apps with industries such as health and retail looking to enhance end user experience. Retailers will experiment with this technology so their consumers can virtually try products, similar to what Sephora implemented a number of months ago while healthcare professionals will utilise this technology for educational purposes.