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4 Reasons your business should be using SMS

Púca Growth Manager Philip Brady looks into some of the ways SMS can supercharge your customer engagement.

4 Reasons your business should be using SMS

The benefits of having an SMS strategy are numerous. Here’s four of the top reasons why it might just be the right time to try this powerful channel.

1. SMS is flexible

Appointment confirmations, renewal reminders, service updates and/or survey invitations – SMS is extremely flexible in how it can be deployed.

A good SMS communications strategy can show a profound benefit to businesses in a range of fields such as insurance, telecoms, retail, waste or energy.

2. SMS is impactful and engaging

98% of text messages are opened which is the highest open rate of any marketing tool. With SMS, the chances are you will read the messages almost immediately with 90% of messages being opened and read within 3 minutes. For these reasons, SMS is not a channel to be ignored.

And your customers will appreciate the ease of being able to respond immediately, a happy customer is a retained customer.

3. SMS is a reliable way to communicate

Customers may have push notifications blocked, and perhaps check their email just a few times a day. If your business needs maximum cut-through, this is something that email and push messaging cannot guarantee to the same level.

When you need to get a message out urgently, SMS is the way to go. The constraints of 160 characters can work to your advantage when you need to set up an SMS broadcast in minutes. As a result, many of our clients choose text messages when there is an urgent message to communicate.

4. SMS is budget friendly

Paid ads, door drops, phone-calls and other ways to communicate with your customers can drain the budget and be hard to analyse from a cost/benefit standpoint.

Sometimes simple is good and SMS can be a sensible, budget friendly option. It offers immediacy, simplicity and measurable results.

Supercharge your customer engagement

As you can see, there are some compelling reasons for businesses to use SMS to engage in two-way communication with their customers.

Learn about what Púca can do to supercharge your customer engagement here. If you think SMS might be the next step for your business, drop us a line at info@puca.com.

About the author:

Philip Brady is Púca’s Growth Manager. He divides his time between Dublin, Ireland and Murcia in Spain and is passionate about harnessing the power of data and analytics to support marketing strategy and business decisions.

 

 

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