Lexus SMS campaign sees over 300% increase in web traffic

Lexus Ireland have used Púca’s SMS platform in their recent marketing communications campaign to boost engagement with their loyalty club (Lexus Privilege).

Lexus Ireland partnered with the Ulster Bank Dublin Theatre Festival to offer its loyalty members an exclusive opportunity to win free tickets for the festival. An SMS message was sent to the loyalty membership database, containing a call-to-action to visit the Lexus Privilege website for a chance to win free tickets.

According to Lorna Noone, Sales & Marketing Administrator, Lexus Ireland,  the results were impressive, with an increase of over 300% in website visitor traffic as a direct result of the SMS communication.

Lexus Ireland have also invested in a mobile optimized website (m.lexus.ie) for the growing number of consumers now browsing the Internet on mobile devices.

Eamon Hession, CEO of Púca says, “Lexus' use of SMS in this way to drive website traffic is a great example of how SMS can be used in an integrated fashion to bolster and enhance other digital marketing activities. Despite the increased popularity of Smartphones, apps and mobile internet, SMS will continue to play an important and unique role in the communications mix for time to come!”