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 CHINA NEWS
TxtLink takes best innovation gong
Púca's mobile coupon system, TxtLink, was awarded the Top Innovator award at the prestigious ChinICT Summit in Beijing in May.
The winner of the Top Innovator award, sponsored by Sina.com and the European Commission, is selected from the fastest growing ICT companies from China and Europe.
The TxtLink mobile coupon system allows consumers to opt to receive discounts on their mobile phone by registered at the TxtLink kiosk located in-store at shops or supermarkets. They can then go back to the retail outlet to claim their discount. Púca believes TxtLink offers a new and efficient direct marketing channel to reach 430 million mobile phone users in China.
Integrating mobile phones with the retail point of sale is a key focus area of development and expertise at Púca. For marketers, mobile coupons allow a much deeper level of analysis and segmentation, facilitating true one-to-one marketing.
ChinICT 2006 is a Euro-Chinese event to promote innovation between Europe and China in the ICT field. The two-day event saw 200 Chinese and European companies exhibiting the latest technologies.
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