November 2007

Welcome to the new look Púca newsletter. We've been busy over the past few months completing a range of projects for our customers; utilising new technologies such as PúcaTouchpoint, our new Bluetooth solution, and PúcaTarget, our mobile Internet advertising service. These products offer new and exciting ways for you to interact with your target consumers.

Read on to find out more and to discuss your needs please contact us by phone on +353 (0)1 2186830, by texting INFO to 51500 (Ireland and UK only) or by emailing info@puca.com



PÚCA NEWS


Mobile marketing is good for Lucozade
When the Lucozade marketing team wanted to put extra fizz into a new product launch, Púca provided the solution. Read More


Púca helps Volkswagen get into Olympic spirit in China
Car giant uses Púca's Bluetooth solution to market Olympic theme park that's expected to host 700,000 visitors. Read More


Fast 50 five-in-a-row for Púca
Púca is ranked in the Deloitte Technology Fast 50 for fifth year running. Read More


Halifax gets a little extra
Halifax, the fast-growing retail bank, recently enlisted Púca's services to help it market its latest current account offering. Read More



PÚCA CASE STUDY


Reebok scores with mobile Internet campaign
A marketing campaign for new Reebok Sprintfit football boots delivered more than a million page impressions on the mobile Internet. Read More



INDUSTRY NEWS


3 launch Skypephone
Skype and 3G operator 3 have jointly developed a mobile device that allows users to make Skype-to-Skype calls. Read More

Mobile nearly half way to world domination
One in two people on the planet will own a mobile phone by 2008.
Read More

Apple iPhone set for Christmas bonanza
Bumper Christmas sales expected in UK; Irish consumers will have to wait.
Read More

Mobile Internet driving US mobile use - survey
Internet access is an increasingly important selling point for mobile handsets in the US.
Read More

Bebo goes mobile
Bebo, the popular social networking site, has joined forces with O2 Ireland to offer Bebo over the mobile Internet.
Read More