Púca powers Mobile Coupon rewards programme for Meteor
Irish mobile operator, Meteor, has been successfully using Púca’s mobile coupon system to deliver personalised promotional offers to Meteor customers which are redeemable in Meteor stores nationwide.
Púca’s mobile coupons system allows Meteor to deliver personalised offers via SMS, each of which contain a unique code which can be verified and recorded by store staff when entering the code into a secure website. Each Meteor store has access to the system, which allows for the tracking and reporting of mobile voucher campaigns by store, time and customer.
Meteor's marketing department have been successfully using the system for multiple relationship marketing campaigns promoting mobile broadband offers, handset upgrades and even staff offers.
Púca’s mobile coupon and voucher system can be tailored to clients’ marketing and branding requirements, with full training and technical support provided to marketing and retail staff. Links to mobile sites and 2D barcodes can also be inserted in the messages, thus enabling mobile ticketing or richer mobile internet experiences.
“Púca’s mobile voucher system is an extremely effective and cost efficient direct marketing tool for Meteor’s marketing team. Providing relevant, targeted promotional offers direct to our customers handsets, using a system which is easy to use and allows for full tracking and reporting has been the key to the success of our campaigns.”
Catherine McGrath, Customer Retention Manager, Meteor