PÚCA NEWS

Jimmy Poon appointed Managing Director of Púca China

Púca China announced the appointment of Jimmy Poon as Managing Director. Based in Beijing, he will be responsible for managing and building Púca’s business in the high growth Chinese market.

Jimmy has over fifteen years experience as regional managing director for 4A Advertising Agency Network where he built its digital divisions, including Tribal DDB and Ammirati Puris Lintas Digital. He has also provided strategic leadership to the digital operations of global organisations such as HSBC Online Bank, Microsoft.com.hk and HP Online Store in the Greater China Region.

Jimmy said, "Mobile is three powerful tools all rolled into one; an advertising channel, a direct response enabler and a billing platform. Having worked with a wide range of international clients such as KFC, Volkswagen and Nokia, Púca China is well positioned to bring the benefits of each, and a mixture of these three tools, to advertisers, retailers and content owners alike."

Jimmy holds a B.Sc. from the University of Toronto and an MBA from York University in Canada. He replaces Stephane Vidaillet in the role of general manager at Púca China. Stephane is returning to France after having spent nearly seven years in China but will remain with Púca as a director.

Eamon Hession, CEO Púca said, "I am delighted to welcome Jimmy into this exciting and challenging role at Púca China. He possesses a wealth of managerial and strategic leadership experience which will spearhead Púca China’s growing mobile marketing business."

Want to find out more? Just email sales@puca.com