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PÚCA NEWS
 Púca wins Mobile Project of the Year at ICT Excellence Awards
A hassle-free text messaging system for Teagasc has earned Púca a prestigious ICT Excellence award in Ireland.
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Jimmy Poon appointed Managing Director at Púca China
Former Tribal DDB regional boss appointed Managing Director at Púca China.
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Mobile campaign a first for Microsoft
Microsoft is running a mobile marketing campaign tying in with the launch of Microsoft Office 2007 and Púca has been chosen as its technology provider.
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Púca hits campaign trail
Ireland's Labour Party has just launched a free SMS service with Púca that aims to open up new lines of communication with voters – becoming the first Irish political party to do so.
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 Mobile coupon pilot successful for Toys 'R' Us
Púca has conducted a successful m-coupon pilot with Toys 'R' US in China, closing the loop between mobile user, brand and retailer.
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KFC launches multi-million direct response campaign
Púca has run one of the largest mobile campaigns ever conducted in China on behalf of KFC.
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 Txt2Win promotion another tasty winner for Cadbury
The latest Txt2Win on-pack promotion developed by Púca for Cadbury could end up being one of the chocolate maker's most successful ever in Ireland.
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INDUSTRY NEWS
All the rage: .mobi makes name for itself
Some 400,000 .mobi domains have been registered in 104 countries since the domain's launch in October 2006
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3 UK introduces `free` mobile TV subsidised by advertising
3 UK has rolled-out an enhanced and upgraded version of its TV news and entertainment content on its handsets, now subsidised by advertising.
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Pepsi launches Bluetooth Marketing Campaign in the USA
USA Today reports that Pepsi has launched a Bluetooth marketing campaign across 120 bus shelters.
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ABOUT US
Púca is a global leader in mobile marketing. We provide technologies and services that help companies manage interactive relationships with their customers over the mobile phone. Headquartered in Dublin, Ireland, with offices in the United Kingdom and throughout China, our customers include some of the world's best-known brands and organisations. To find out more visit our website at www.puca.com.
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