Welcome to Púca’s Mobile Marketing newsletter where we’re celebrating our recent win for Best Mobile Marketing Campaign at Ireland’s Digital Media Awards! See below for the full story.

We’ve also been very busy in China where our mobile couponing system, TxtLink, is being trialled at Shanghai's Super Brand Mall, with some very encouraging results.

Our feature this issue explores how the mobile phone is fast becoming our passport for interacting with the world around us, rather than being just a ‘speak and text’ device.

As this is our first newsletter of the New Year we’d like to wish all of our customers, partners and friends a very happy New Year....Xin nian kuai le!

PÚCA NEWS

Púca wins Digital Media Award
Púca has been awarded Best Mobile Marketing Campaign 2006 for its Irish Heart Foundation Campaign at the Digital Media Awards, Ireland’s premier showcase for the Digital Media sector.
Read more

Bluetooth for Volkswagen in Beijing
Visitors to the Beijing Motor Show were able to download digital brochures to their mobiles via Bluetooth.
Read more

Shopping mecca uses TxtLink mobile coupons
Púca China has rolled out its high-tech mobile couponing system TxtLink Kiosk within China’s largest shopping complex.
Read more

Mobile a star performer for charity
The Multiple Sclerosis Society of Ireland’s popular Christmas ‘Reach for a Star’ appeal for the first time incorporated a mobile marketing element.
Read more

Text-to-Win is Lyons’ cup of tea
A Text-to-Win campaign developed by Puca helped Lyons Tea meet its sales targets.
Read more

Púca joins top mobile body
Púca Technologies has become a member of the Mobile Marketing Association (MMA), a global trade association for the mobile marketing industry

Read more

FEATURE

The mobile: your passport to interactive living
The mobile environment is evolving from one in which we are the passive receivers of content to one where we interact with others using our mobiles
.
Read more

INDUSTRY NEWS

Mobile entertainment market will hit $38.1bn by 2011
Music, gaming and TV to drive the growth of sector.
Read more

MMA launches latest mobile study
The latest thinking on mobile marketing is contained in a new report from the Mobile Marketing Association
Read more

ABOUT US

Púca is a global leader in mobile marketing. We provide technologies and services that help companies manage interactive relationships with their customers over the mobile phone. Headquartered in Dublin, Ireland, with offices in the United Kingdom and throughout China, our customers include some of the world's best-known brands and organisations. To find out more visit our website at www.puca.com.

Want to find out more about any of the articles in this newsletter?
Just email sales@puca.com

If you would prefer NOT to receive email communications from Púca click here to unsubscribe.

Copyright © 2006 Púca Technologies, Ltd. All rights reserved.