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 PÚCA NEWS
Púca campaign gives Band Aid a healthy outlook
When Johnson & Johnson wanted to increase awareness and boost sales of its iconic brand in China, it turned to Púca.
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Púca develops mobile ads for Motorola
Púca designs advertisement and mobile Internet site for China Mobile lifestyle magazine.
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Púca uses 2d Barcodes to promote Citroen mobile site
The latest barcode technology is being used to promote a mobile Internet site for the Citroen C4 launch in China.
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M-platform gets to work at Teagasc
Púca has developed a group text messaging system for Irish farming agency Teagasc.
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 KFC shows appetite for mobile marketing
Fast food chain KFC has built up an extensive direct marketing database in Ireland following a successful mobile marketing campaign by Púca.
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FEATURE
Mobile: The next advertising frontier?
While it may have been fanciful a few short years ago, mobile advertising has real momentum now.
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INDUSTRY NEWS
Mobile for the soul
UK research suggests that mobile technology and devices boost staff morale.
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Video site goes mobile
Video sharing website YouTube is moving to mobile phones through a deal with US mobile operator.
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The new wireless tangle
New web-based mobile technologies are challenging the dominance of traditional cellular networks.
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ABOUT US
Púca is a global leader in mobile marketing. We provide technologies and services that help companies manage interactive relationships with their customers over the mobile phone. Headquartered in Dublin, Ireland, with offices in the United Kingdom and throughout China, our customers include some of the world's best-known brands and organisations. To find out more visit our website at www.puca.com.
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