PÚCA NEWS

Bluetooth for Volkswagen in Beijing

Despite major advances in technology, the visitor experience at trade shows and exhibitions has changed little over the years – putting piles of brochures on their stand is still the default way most exhibitors get their marketing messages across at events the world over.

Improving the visitor experience while positioning Volkswagen as a technology-driven company was the prime objective of an innovative service offered by Volkswagen at the recent Beijing Auto Show 06. The service, which was powered by Puca China, allowed visitors to download digital brochures to their mobiles via Bluetooth. This meant they no longer needed to carry around bulky brochures or compete for the attention of busy salespeople on the stand.

The hub of the system was a Bluetooth server or ‘BlueBlasting’ system installed by Puca at the Volkswagen stand. When a visitor came within range of the stand, they were first instructed to turn on Bluetooth on their phone via text message. They then received a Java application containing the Volkswagen digital brochure. The server was able to recognise different types of handset and could therefore send the appropriate version of the brochure to ensure maximal visual impact on each phone.

Want to find out more? Just email sales@puca.com