PÚCA NEWS

Púca joins Mobile Marketing Association

Púca Technologies has become a member of the Mobile Marketing Association (MMA), the global trade association for the mobile marketing industry. The MMA’s mission is to clear obstacles to market development, establish standards and best practices for sustainable growth, and to promote the mobile channel for use by brands and third-party content providers.

By participating in the MMA, Púca will be adding its voice to those who are shaping the future direction of the global mobile marketing industry. "Being a member of a global organisation that shapes industry policy and standards worldwide is an important step for Púca," said CEO Eamon Hession. "As a company with global reach ourselves through our European and Chinese offices, the MMA's global presence provides us an excellent platform to promote mobile marketing in our key markets".

The MMA has 250 members worldwide. They include agencies, advertisers, hand-held device manufacturers, wireless operators and service providers, retailers, software and services providers, as well as any company focused on the potential of marketing via the mobile channel.

The MMA sees it role as being to:

• Provide an industry forum to meet, discuss, plan and work co-operatively to resolve key industry issues
• Bring together industry-wide, global and regional work groups that focus on industry initiatives
• Share perspectives on mobile marketing between Europe, Asia, Latin America, Africa and the US
• Fuel peer-to-peer interaction through seminars, conferences and events
• Develop metrics for measuring ad delivery and consumer response
• Develop open and compatible mobile marketing technical and creative standards
• Define and publish mobile marketing best practices and guidelines on privacy, ad delivery, and ad measurement
• Provide the value and effectiveness of mobile marketing to advertisers, agencies and consumers
• Serve as the key advocate for the mobile marketing industry

Want to find out more? Just email sales@puca.com