Púca has developed an iPhone app for Horse Racing Ireland which has just been launched. The "GoRacing.ie Mobile Guide 2010" provides comprehensive details on all Irish horse racing fixtures and results throughout the year from over 26 racecourses throughout the country. All racecourses, fixtures, festivals, news and contact details are provided in the app which also features live content updates with the latest race cards and results from every horse racing fixture in Ireland this year.

Local communities across Ireland will have the final say in selecting the children's projects to receive funding from the AIB Better Ireland Programme 2009/2010. AIB's 182 main branches each have €10,000 to award to local projects and the community vote will decide how the funding will be divided up between the three short-listed projects at each branch.

Púca has helped charity organisations Concern and UNICEF raise over €80,000 in an SMS fundraising initiative to aid relief efforts in Haiti. Working with the Irish Cellular Industry Association (ICIA), which represents Ireland’s four mobile operators Vodafone, O2, Meteor and 3, Púca provided its services and platform free of charge to facilitate text donations of €5 each when customers send the keywords CONCERN or UNICEF to the 57500 shortcode.
 

Púca has partnered with Ireland’s mobile phone operators Vodafone, O2, Meteor and 3 to facilitate an SMS text donation service to aid victims of earthquake in Haiti. All proceeds from the campaign will be donated to Concern and Unicef.

Púca are providing their services and mobile technology platform free of charge and all of the mobile operators, the Revenue Commissioners and Regtel have agreed to waive any fees and charges so that 100% of the monies raised from every premium text message will be donated to the charities to help with their relief efforts.

The Meteor Ireland Music Awards 2010 have been launched with the announcement of this year’s nominees and live performances.Recognised worldwide as Ireland’s definitive music awards it will celebrate its ten year anniversary this year.

Púca is proud to have helped Ireland’s national independent radio station, Today FM, raise over €100,000 in an SMS charity appeal in aid of the St Vincent De Paul organisation (www.svp.ie).

Permanent TSB needed an efficient and user friendly way to communicate emergencies with key emergency team members as part of their Disaster Recovery Programme. The key objective was to ensure the continuity of business processes in the event of an emergency situation.

As part of Boots Pharmacies 'Swine Flu Prevention' campaign, Púca has developed a mobile internet site which provides the general public with information on Swine Flu prevention and enables users to search by location for their local Boots Pharmacist.

Púca have helped Rehab Lotteries launch Rehab Mobile, Ireland's first mobile lottery with a €1 million prize fund.

Players of Rehab Mobile will be exercising their thumbs in all kinds of unusual places in an attempt to reveal instant cash prizes of up to €10,000 and sun holidays worth €2,500.

Two SuperValu stores in Cork (Caulfield’s) have just launched the Saver Alerts SMS Club. Greenhouse, the Cork-based marketing agency behind the campaign for SuperValu wanted to find a way of not just increasing in-store traffic & sales, but also building up a customer database and reward loyal customers with SMS offers. Club members will be the first to know about special deals and offers before they have even hit the shelf!